socialtechmedia.com


Brand Strategy

Community Creation

Public Relations Strategy

Advertising Direction
& Planning


Product Documentation

Websites Development
& Implementation


Search Marketing
Development &
Implementation


Corporate Strategy
Development & Execution


Marketing Plan
Development & Execution


Event Planning & Execution

 

 

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Brand Strategy

We begin with branding your organization by design.
What does your brand represent? Who is controlling your brand?
What makes you different? What do you stand for?

These are the questions Social Tech Media helps answer.
Your brand must emulate every facet of your organization.

We work with you to build a complete brand by design strategy and we in turn teach you how to sustain this well into the future.

Your brand is essential to your organization’s survival and its ability to thrive.

A strong brand will sustain you through bad product launches, technical glitches, security holes, corporate mistakes, and PR nightmares. Without a strong brand to sustain you through the bad times, your organization may not survive.

The following are just a few of the items we can help you with:

  • Brand Strategy
  • Corporate Branding
  • Corporate Re-Branding
  • Product Branding
  • Client Retention
  • Inbound Marketing Strategy
  • Marketing Automation Strategy and Implementation

At Social Tech Media we are your unfair advantage to help you build your brand that exhibits extreme customer loyalty that will enable your organization to thrive in the good times and successfully survive the bad.Contact us and let's work together to take your organizational branding to the next level.

Community Creation

At Social Tech Media we know that a community is a result of a two-way conversation of consistently interacting, connecting and communicating with your customers, through social media, blogs and in-person connect events.

When an organization has successfully begun to establish and retain a community, that organization is well on its way to establishing the final phase of brand strategy by design. This phase is one that can take years, but in the end will sustain your organization through the good times and bad.

Contact Social Tech Media and understand how we have built some of the most successful and loyal communities Let us work with you to create a Community Strategy that will enable you to build a community both internally and externally.

 

Public Relations Strategy

At Social Tech Media we believe that the traditional rules for PR have changed dramatically. Gone are the days of paying a black hole PR firm 8000 to 12,000 a month to manage your “PR Strategy”.

It is essential to have your public relations efforts consistently reinforce your overall strategy that is highly integrated with Social Media and New Media Outlets.

Contact Social Tech Media to help you navigate this shift and create a plan specifically designed to meet your organization’s needs that will reach your target audience


Crisis Management and Public Relations

At Social Tech Media we intimately understand crisis management and how to get you and your organization through a difficult time. We understand the balance between the need for discretion and the proper form of communication to the public.

Contact Social Tech Media if you are in the middle of a crisis and/or if you would like help to avoid a potential future crisis. In either case we can help you and your organization.


Advertising Direction & Planning

At Social Tech Media we know that Advertising is a wonderful tool, however it must reinforce the brand and be highly targeted to be successful. Again, we go back to the overall design strategy.  Each piece, especially advertising, must be integrated into the strategy. If not, your organization runs the risk of wasting money with little to no ROI.

The following are just a few of the items we can help with:

  • Paid Search Advertising
  • Banner Advertising
  • Media Advertising
  • Email Marketing/Campaigns
  • Press Release/Campaigns
  • Print Advertising
  • Trade Show Advertising/Booth Design
Contact Social Tech Media to find out what type of advertising will work for you and your organization to drive leads and give you the maximum ROI.



Corporate & Product Documentation

At Social Tech Media we know how hard it can be to get the message right and create corporate and product documentation to reflect that message. We will assist you with building targeted written documentation material that will fit within the overall message and design strategy.

Documentation we have consistently built for organizations are:

  • Product information
  • Corporate and Product Collateral
  • Collateral Content Development
  • White Papers
  • Brochures
  • Corporate Fact Sheet
  • Analyst Briefing Presentation
  • Business Cards
  • Tag Lines and Product Names
  • Product Descriptions
  • Elevator Pitches
  • Case Studies
  • Success Stories
  • Corporate and Product Presentations
  • Trade-Show Signage
  • Blogs
  • Speech Creation and Preparation
  • Articles for Print or New Media
  • Product Demo Scripting
  • Book Editing
  • eBook Implementation

Contact Social Tech Media and get started on the creation and execution of your corporate and product documentation. With our staff and multi-tiered network we are fast and effective on delivering what you need when you need it.

 

 

Websites Development & Implementation

You know that in a virtual world your front door is no longer brick and mortar. Your front door is the web.

Your personal or organizational website can make or break your customer acquisition and retention.  Your site must be the launch pad for the rest of your organizational strategy.

Our team has built award-winning websites and has been awarded Forbes annual "Best of the Web" for B2B and B2C sites. We can help you recreate your current site or build you a new one from the ground up that will stay consistent with your overall strategy.

The following are just a few of the items we can help you with:          

  • Inbound Marketing Strategy
  • Marketing Automation Strategy and Implementation
  • Web Strategy     
  • Web Branding
  • Web Design
  • Web Content Development
  • Social Media Web Integration
  • Logo & Corporate Identity Creation
  • E-Commerce Development
  • Web Application Development
  • iOS App Development
  • Search Marketing
  • SEO, SEM, and Pay-Per-Cick
  • Social Media Web Integration
  • Analytical Tracking

Contact Social Tech Media and get your website Social Media Integrated and Search Optimized so you can start driving more leads to your front door.

Search Marketing Development & Implementation

At Social Tech Media we believe your web site is your front door, but without Search Marketing no one knows you exist.

Social Tech Media can save you vital resources, time and money by providing you with Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Web Integration strategy and implementation.

The following are just a few of the items we can help you with:

  • First Page Rankings on Search Engines
  • Social Media Web Integration
  • Key Word Strategy and Implementation
  • Pay-Per-Click (PPC) Strategy and Cost Management
  • Website Optimization
  • Local Search Strategy and Implementation
  • Website Analytics
  • Content Creation and Copywriting
  • Inbound Marketing Strategy
  • Marketing Automation Strategy and Implementation

Contact Social Tech Media we can help you implement these tools, maximize your budget and reach your audience. We will get your search marketing executed fast and begin driving leads to your front door.

 



Corporate Strategy Development & Execution

At Social Tech Media we know that if you are a new start up or an established organization trying to regain focus, a corporate strategy is vital to any organization.  We can help you develop a successful corporate strategy, messaging, and plan to take your organization to the next level. We can help you find your niche and assist you with dominating that niche. We have done it all and will help you do the same.

Contact Social Tech Media and hit the ground running. Our team of seasoned professionals will walk you through every step of the process and help you avoid all the pitfalls that our experience has taught us.


Marketing Plan Development & Execution

At Social Tech Media we know that the marketing plan is the underlying Organizational GPS that must be established as a result of the overall organizational strategy and messaging. We start at the top to understand the organizational strategy and messaging to build the Marketing Plan.

We then analyze each element to be incorporated into the Marketing Plan to ensure each element drives the organizational strategy and messaging. Each of these elements must support and work together to achieve the organizational strategy and messaging or the plan will fail. If the elements are not incorporated carefully and cautiously it will cost you money and the Marketing Plan will be out of touch and useless to the organization.

If the Marketing Plan is driving the organizational strategy and messaging, then the plan will succeed.  Then and only then will the marketing plan easily and ultimately drive leads into the sales pipeline when executed within the strategy. Contact Social Tech Media to take advantage of our team of industry experts who have built successful Marketing Plans for Startups to Fortune 500 organizations<.



 

Event Planning & Execution

At Social Tech Media we believe that events are a critical element to your overall strategy.

Without events your plan will fail. There are many schools of thought when it comes to events. The “Event School of Thought” is to do as many in person events as possible and the leads will roll in. The “No Event School of Thought” is to never leave the office and the leads will just roll in.

The “Event School of Thought” can cost an exorbitant amount of money with little ROI. In addition, if these events are not incorporated into the entire organizational strategy and messaging, then ultimately the “Event School of Thought” school will fail.

The issue with the “No Event School of Thought” is that many organizations believe they can acquire customers without ever leaving the office. It creates an environment that leaves your customers disconnected and not emotionally attached to you, your products, or your organization.

However, there is a balance between these two that is required for an effective marketing strategy and plan. We understand that many organizations do not know which events to attend and ultimately make costly mistakes.

That One-to-One Emotional Connection is critical to the overall success of your organizational strategy and marketing plan. The only way you get that One-to-One Emotional Connection is through in person events.

Contact Social Tech Media to help you find events that are appropriate for your target audience and that will effectively support your organizational strategy. In the case of a target audience event gap, we help you create your own organizational events to meet the needs of your target audience. We will also help you understand that these targeted organizational events will help you create a community around your product offering. Thus translating into creating a community of loyal customers.

Contact Social Tech Media
By Phone: +1 408.334.1122
By Email: questions@SocialTechMedia.com
Located in the Heart of Silicon Valley, in San Jose, CA